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Meet Tony

WRITER • EDITOR • EDUCATOR • CONTENT DEVELOPER • BRAND EXPERT

Tony Lisanti has been synonymous with global licensing for the past decade as global editorial director of the leading publication in this exciting and innovative and dynamic business. And throughout his career, Tony has been leading editor in the retail sector.

Tony is an accomplished opinion leader and expert in licensing, merchandising, marketing and retail. He is also an accomplished trend, content developer, media and communications specialist. PLUS, Tony is an adjunct professor at New York University’s Tisch Institute of Sports, Media and Business teaching “Licensing and Merchandising.”

Tony’s passion for brands and licensing has been demonstrated in hundreds of articles, executive interviews and case studies he has authored as well as at numerous speaking engagements around the globe. Tony was also a key driving force, moderator and coordinator behind the development of the New York City Brand Licensing Summit.

His personable style, breadth of knowledge and actionable insights and perspective have helped drive decision making and success in licensing for brand owners and licensees in various product categories including entertainment, sports, fashion and corporate brands.

Work With Tony

BRAND DEVELOPMENT • CONTENT CREATION • CONSULTING

Tony can write, create and advise with the following:

  • Licensing Strategy

  • Brand Development

  • Content Creation

  • Branded Content

  • Magazine Writing

  • Editing

  • Moderator on licensing

  • Merchandising and licensing trends

  • Education

  • Communications

  • Social Media Strategy

  • Blogs

WRITE
CREATE
ADVISE
CONFERENCES • SPEAKING • CELEBS

Lisanti on Licensing

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